Real Estate — Katy
Cane Island Realty
Neighborhood guides optimized for AI search, plus an AI concierge that qualifies leads overnight.
- Year
- 2024
- Scope
- Web, AI, SEO
The challenge
What wasn't working
Buyers relocating to Katy were researching neighborhoods at night and on weekends, then contacting whichever agent answered first. Leads arriving after hours went cold before anyone could respond.
The approach
How we solved it
- 01
Published deep neighborhood guides for Cane Island, Cinco Ranch, and Elyson with school, commute, and HOA facts structured for AI citation.
- 02
Built a concierge assistant that answers neighborhood questions from those guides and captures budget, timeline, and must-haves in conversation.
- 03
Routed qualified conversations into the agent's CRM with a summary waiting the next morning.
- 04
Instrumented the whole funnel so the team can see which guides produce closings.
The outcome
What changed
After-hours inquiries now arrive pre-qualified, and the neighborhood guides are regularly cited by AI assistants answering relocation questions about Katy.
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