Services / 03
Design
Brand and interface design with editorial polish and a point of view.
The short version
People decide whether to trust a business in about a second, and design does most of that work. We build identities and interfaces with an editorial sensibility — strong typography, real hierarchy, generous space — so your business reads as established rather than improvised.
Logos, brand systems, and interfaces that make people trust you before they've read a word. Design at Cinco is magazine-grade — bold type, confident layouts, nothing generic.
What's included
Scope of work
Brand identity
Logo systems, color, typography, and usage rules delivered as files your printer and your developer can both use.
UI/UX design
Interface design grounded in how people actually move through your site, with accessibility built in from the start.
Design systems
Reusable components and tokens so every future page looks like it belongs to the same company.
Art direction
Photography direction, illustration, and layout guidance for campaigns and collateral.
How it goes
Our process
Positioning
We define who you're for and how you should sound before choosing a typeface.
Directions
Two or three distinct visual routes — not eleven variations of the same idea.
Refinement
One direction taken to completion across the touchpoints you actually use.
Delivery
Source files, exports, and a written guide so the brand survives contact with the real world.
Proof
Design in the wild
Restaurant Group — Katy
Mason & Rye
A full digital rebrand for a Katy favorite — reservations up 40% in the first quarter after launch.
Read the case studyConstruction — Greater Houston
Lonestar Builds
An editorial-grade portfolio site that turned a contractor's project gallery into a lead engine.
Read the case studyE-commerce — Houston
Torch & Twine
A candle maker's online store with a brand system as warm as the product — 3x repeat purchase rate.
Read the case studyQuestions
FAQ
Do I need a full rebrand?+
Often not. Many businesses need a refresh — tightened typography, a real color system, and consistent application — rather than starting from zero.
Do you design without building?+
Yes. We hand off developer-ready files, though most clients find it cheaper to have the same team do both.
What do I actually receive?+
Vector logo files, a color and type system, component library, and a brand guide covering correct and incorrect usage.
From the blog
Design reading
July 28, 2026 · 5 min read
Brand refresh or full rebrand? How to tell which you need
A rebrand is expensive and occasionally necessary. Most businesses that think they need one actually need consistency.
April 19, 2026 · 4 min read
Typography that builds trust for local businesses
Type does more credibility work than any other design decision. Three principles that separate established-looking businesses from improvised ones.
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