Mason & Rye

The challenge

What wasn't working

Mason & Rye had a loyal Katy following and a website that undersold them badly: a template with stock photography, a PDF menu, and a reservation link buried three clicks deep. Search visibility was thin because the site never named the neighborhoods it served.

The approach

How we solved it

1. 01

   Rebuilt the identity around the restaurant's actual character — warm, unfussy, confident — with a typographic system that works on signage, menus, and screens.

2. 02

   Replaced the PDF menu with a structured, crawlable menu page carrying schema markup so Google and AI assistants can read dishes, prices, and dietary tags.

3. 03

   Moved reservations to a single persistent action visible on every screen size and reduced the booking flow to two taps.

4. 04

   Published neighborhood-aware content covering Katy, Cinco Ranch, and Cross Creek Ranch, and cleaned up inconsistent business listings.

The outcome

What changed

Within one quarter of launch, reservations rose 40% year over year and the restaurant began appearing in AI answers to questions about where to eat in Katy.