Field notes
The blog
Practical writing on building, marketing, and automating a business in the Houston area — no listicles, no recycled press releases. Filter by service to read only what applies to you.
Filtered: Design
Brand and interface design with editorial polish and a point of view.
See the Design serviceDesign
Brand refresh or full rebrand? How to tell which you need
A rebrand is expensive and occasionally necessary. Most businesses that think they need one actually need consistency.
Design
Typography that builds trust for local businesses
Type does more credibility work than any other design decision. Three principles that separate established-looking businesses from improvised ones.