E-commerce — Houston
Torch & Twine
A candle maker's online store with a brand system as warm as the product — 3x repeat purchase rate.
- Year
- 2024
- Scope
- E-commerce, Branding
- Services
- Web DevelopmentDesign
The challenge
What wasn't working
Strong farmers-market sales, weak online conversion. The storefront looked like a template, scent descriptions were one line long, and shipping costs appeared only at the final checkout step.
The approach
How we solved it
- 01
Built a brand system with warmth and texture — paper stock, hand-set type, photography that shows the product in real rooms.
- 02
Rewrote product pages around scent stories, burn time, and materials so buyers could choose confidently without smelling first.
- 03
Surfaced shipping cost on the product page and introduced a bundle that clears the free-shipping threshold.
- 04
Added a post-purchase sequence timed to average burn life to prompt reorders.
The outcome
What changed
Repeat purchase rate tripled and checkout abandonment fell sharply once shipping stopped being a surprise.
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